Snapchat partners with six Australian publishers for shows

Snapchat Snapchat has partnered with six Australian publishers to produce new shows for its Discover platform. The social media company is working with Pedestrian.TV, LADbible Australia, Tastemade, Little Dot Studios, Banijay, and Totem Network to bring shows, as well as existing TV series, to mobile. Endemol Shine Australia, part of Banijay, will feature key moments from MasterChef Australia to Discover, helping expand the show’s reach to younger viewers. LADbible is working on three original series for Snapchat Discover, including Aussie ASMR and In My Own Words. Also featuring on Discover is Totem Network’s Bondi Rescue, Black As, and Bondi Nation, as well as Little Dot Studios’ Shark Tank Australia, and Tastemade’s Brunch O’Clock and Daily Dose. “It’s great to be partnering with so many fantastic brands to expand Snapchat Discover here in Australia,” says Snap APAC GM Kathryn Carter. “We pioneered vertical video, and so already our audience are used to and expect high quality, engaging, made-for-mobile content about the topics they care about the most. We’re confident these new shows will resonate with our audience both in Australia and with Aussies all over the world. “We’re excited to continue expanding the variety of locally relevant content from iconic brands…
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