Snapchat picks up Saturn to power social scheduling for students – eMarketer

The news: Snapchat acquired social calendar app Saturn and about 30 of its employees. For now, Saturn will stay an independent entity, but integration is likely down the road, per Engadget. Saturn, which is geared toward students, lets users create and share class schedules and meeting, practice, and game times. Users can also see what classes their friends are in at a glance. Four out of 5 US schools already support the Saturn platform. What’s in it for Snap: The deal deepens Snapchat’s toolbox for its target audience—Gen Z . Snapchat has more than 900 million monthly active users, made up mostly of the millennial and Gen Z “Snapchat Generation.”
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