Snapchat Pushes Deeper Into AI With Custom Lens Feature – TechJuice

Snapchat has rolled out a new custom AI Lens feature, marking a significant expansion of its generative artificial intelligence capabilities as social platforms compete to redefine creative expression and user engagement. The update allows users to generate personalized AI powered lenses using text prompts, reinforcing Snapchat’s long standing focus on augmented reality while signaling a deeper investment in creator driven AI tools. The company announced the new feature as: “Snapchat is all about helping you express yourself in new and magical ways — and today, we’re offering a new way for you to take your creativity to an entirely new dimension with our first open prompt video generation Lens: Animate It.” The custom AI Lens feature enables users to describe an effect in natural language, which Snapchat then converts into a unique visual lens that can be applied to photos and videos. According to the company, the “Animate It” tool builds on its existing AI and AR infrastructure, combining machine learning models with Snap’s Lens technology to produce shareable, customized effects. The rollout positions Snapchat among the leading social platforms experimenting with user facing generative AI that goes beyond chat based interactions. “Whether you want to animate a reaction, dream
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