Snapchat has crossed the 200 million monthly active users mark in India and 120 million of them watch content on the platform, parent firm, Snap Inc, said on Tuesday.The company on the occasion announced the launch of an experimental AI-powered chatbot customised for Snapchat, My AI, that can recommend birthday gift ideas, plan a trip for a long weekend, or even suggest a recipe for dinner.”Snapchat reaches over 200 million monthly active users in India,” Snap Inc said in a statement.Also read: Snapchat brings ads to My AI, Spotlight and StoriesThe visual messaging app has over 750 million monthly active users globally, comprising 90 per cent of users between the age of 18-24 years.”I am thrilled to have joined Snap at a time where the momentum among our Indian community has never been stronger. We see incredible potential for partners, creators, and brands to build communities and businesses on Snapchat, and we couldn’t be more excited about our future.”Young India has particularly valued the healthy and private environment that has been at the heart of our experiences and this will continue to be our focus going forward,” Snap, APAC, President, Ajit Mohan said.Also read: Snapchat: How to access content controls
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Snapchat reaches over 200 million monthly active users in India – The Hindu BusinessLine
