Snapchat Report Highlights Consumers' Shopping Expectations Post-Pandemic

This week in social media news, Snapchat’s new research reveals consumers’ post-COVID retail expectations, Pinterest updates its global ad policies to prohibit weight loss language and imagery, TikTok brings its violative content moderation technology to the US and Canada, YouTube releases its ‘Culture & Trends’ report and more. Snapchat Shares New Insight About Consumers’ Post-COVID Shopping Expectations According to a new retail study for which Snapchat commissioned Foresight Factory, virtual reality will play a large role in brick-and-mortar retail’s recovery, with 33 percent of consumers noting that their mobile phone is the preferred channel when shopping for products and 35 percent saying they’d go out of their way to visit a store if it had interactive virtual services, such as a smart mirror that let them try on clothes or makeup. Why it matters: Forty percent of US consumers state that not being able to see and try out products are the top reasons they disregard online shopping, an issue brands could alleviate, they say, with more persuasive augmented reality (AR) and virtual try-on experiences. The details: Snap’s ‘Future of Shopping’ 2021 market report breaks down global and US shopper expectations in life after the pandemic. The first key takeaway…
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