Snapchat rolls out a new $8.99 Lens+ subscription tier – Yahoo Finance

Aisha Malik Wed, Jun 11, 2025, 1:54 PM 2 min read In This Article: Image Credits:KIRILL KUDRYAVTSEV/AFP / Getty Images Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences. In addition to giving users access to the perks unlocked with the standard $3.99 per month Snapchat+ tier, Lens+ gives users the ability to use hundreds of Lenses that let you “play, create, and share Snaps” with others, the company says. “We’re starting with Lenses built by Snapchat and select creators, including exclusive new AI video Lenses, a brand new Bitmoji Game Lens, and more — and we’ll be adding new AR experiences every week,” Snapchat explained in a blog post. A Snap spokesperson told TechCrunch in an email that the company won’t be gating any Lenses that have previously been available for free. In the coming months, select Lens creators will be able to monetize exclusive Lenses, the company says. This means that creators will be able to unlock a new way to grow their earnings on the platform. Snapchat did not
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