Snapchat rolls out new features to boost user retention | Cyprus Mail

Snap is rolling out new personalization and customization features for its subscription-based social media platform Snapchat+, aiming to boost retention among its paying user base in an intensely competitive market. The updates, which include expanding its AI-powered pet avatars Bitmoji Pets, collaborative and group chat wallpapers, add to the existing customization features of Snapchat+, the company exclusively told Reuters. Squeezed between dominant platforms, such as TikTok and Meta-owned Instagram, in a crowded social media landscape, Snap is counting on new personalized features to deepen user engagement and attract paying subscribers. CEO Evan Spiegel has said Snap is in a “crucible moment,” and aims to reaccelerate revenue growth and improve gross margins. In August, the company stumbled to its slowest quarterly revenue growth in over a year. Spiegel is aiming to boost revenue by expanding Snapchat+ with premium features and has a target to make direct revenue “a durable multi-billion-dollar growth driver for Snap.” Snapchat+ has topped 16 million subscribers, more than doubling since early 2024, with over half of its members aged 21 or older, the company said. Internal data shared with Reuters shows Snapchat+ subscribers who utilize customization features, such as custom app icons and personalized chat wallpapers, have
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