Snapchat Sets the Stage for Cricket Season with New High-Engagement Ad Formats

Snapchat today announced the launch of ‘Cricket in a Snap,’ a comprehensive cricket-season advertising offering featuring unique, high-impact formats  designed to help brands engage fans during one of India’s biggest cultural moments. With 85% of Gen Z in India following the IPL, the platform has become the digital stadium for a generation that already drives $860 billion in collective consumer spending. As this cohort’s economic footprint continues to expand, ‘Cricket in a Snap’ presents a compelling opportunity for brands to move beyond the broadcast and connect meaningfully with India’s most influential and high-intent audience. Snapchat is where the season’s raw energy lives through unfiltered banter, immersive AR play, and fan-led trends that weave the entire cricket experience into the platform’s daily fabric. This isn’t a curated broadcast; it’s an organic, always-on community where fandom happens in real-time. To keep pace with this momentum, a constant stream of fan-created Lenses will ensure that Snapchatters always have new ways to express themselves and react to every match-day moment as it unfolds. Join the Banter, Not Just the Broadcast Snapchat enables brands to show up where fandom peaks, in real-time Chat conversations and immersive AR experiences. This moves brands beyond traditional highlights and
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