Snapchat Shares New Data on How Users are Looking to Celebrate Easter, Ramadan and Passover

With various celebrations coming up, Snapchat has today shared some new insight into how its users are planning to engage with these events, and how marketers can look to reach them with their campaigns. As explained by Snap: “Snapchatters are gearing up for a season of celebrating, with holidays and festivals like Easter, Ramadan, Passover, and Holi all on the horizon. One in two Snapchatters around the world plan to observe a holiday or festival this March and April, but many have had to get extra creative with their celebrations.” Indeed, with pandemic restrictions still limiting what people can do, Snapchat users have been forced to re-assess their regular holiday routines once again. But the pandemic may also have strengthened their resolve to uphold their traditions, with most looking to stay focused on the positive elements as a means of maintaining some level of normalcy and connection. But that will, as noted, mean a change in approach. So how are Snapchatters looking to change? One way could be through increased gift-giving: “Most Snapchatters plan to spend the same amount of money or more on holiday purchases this year. Specialty foods and drinks are a top purchase for Snapchatters, along with new outfits…
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