Snapchat Shares New Insights into Shopping Trends Around the Return to School

As the vaccine roll-out continues, and we look ahead to a post-pandemic environment, students are increasingly excited about getting back to school, and spending time among friends as part of the education process. I mean, no one enjoyed online school. Not students, not parents- definitely not teachers. Missing out on social interaction has had a major impact on everyone, but it could arguably be even more impactful for youngsters, who are still in the process of figuring out who they are, with those daily social engagements playing a big role in shaping their personality and perspective. The return to IRL school also means new shopping behaviors, and this week, Snapchat has shared some new insight into how its users are planning for the coming school year, and how they’re shopping as a result. Which could help in your campaign planning – here’s a look at the key notes. First off, Snapchat says that the return to seeing people in real life will lead to a big uptick in fashion spend, with more than half of Snapchatters looking to buy new clothes in preparation. That makes a lot of sense – you can’t just keep wearing your sweatpants when you’re heading…
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