Snapchat tests placing ads in Snap Star Stories that gives 'a share of the revenue' to the creators

Snapchat is testing a new way to let creators earn money from the social media platform by placing mid-roll advertisements. However, ads will only be assigned to certain creators, and those with ads are only getting “a share of the revenue.” The company announced the new financial opportunity on Monday, noting that the mid-roll ads will only be added to Stories posted by Snap Star creators. Snapchat will divide ad revenue between the company and the creator. The amount the latter earns is reportedly based on a number of things, including post engagement and how often the creator publishes Stories. As mentioned, mid-roll ads will only be placed on Stories posted by a Snap Star. Snapchat defines a Snap Star as public figures or creators “who bring some of the best and most entertaining content.” Regular users can identify Snap Stars when they see a star stamped on featured content, making it somewhat Snapchat’s equivalent of Twitter’s blue checkmark. The company notes on a support page that creators do not have to pay any charges to get their pages verified as a Snap Star. Snapchat identifies five main categories that determine whether a creator can be considered a Snap Star,…
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