Snapchat to get smarter? Perplexity AI coming to chats in 2026 in $400 million partnership

Snapchat is taking a major leap in AI with a new partnership that could redefine how users interact with the app. Snap Inc. has teamed up with AI startup Perplexity to bring its powerful search and answer engine directly into Snapchat chats, a deal worth $400 million in cash and equity, with revenue expected to flow in from 2026. New Delhi, UPDATED: Nov 6, 2025 09:41 IST Snapchat is taking a major leap in artificial intelligence with a new partnership that could redefine how users interact with the app. Snap Inc. has teamed up with AI startup Perplexity to bring its powerful search and answer engine directly into Snapchat chats, a deal worth $400 million in cash and equity, with revenue expected to flow in from 2026. The announcement immediately boosted investor confidence, sending Snap’s shares up by nearly 16 per cent in after-hours trading. The collaboration is being viewed as a strategic move that could help Snapchat stand out against competitors like TikTok, Instagram, and Facebook, which dominate the social media ad space. Under this partnership, Perplexity will integrate its AI system into Snapchat’s chat interface, allowing users to ask questions and get conversational, fact-based answers, all without leaving
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