Home >Companies >News >Snapchat to strengthen bet on Indian originals Premium To create these mobile-first shows, Snapchat has partnered with Sony Entertainment Television and Zee TV, besides offering a platform to Internet content makers such as Shehnaaz Gill, Avneet Kaur, Harsh Beniwal and Sushant Divgikar. 4 min read . Updated: 27 Oct 2021, 12:55 PM IST Lata Jha The company that specializes in videos, both fiction and non-fiction, ranging from three to five minutes, announced 120 new episodes for 2022 at a virtual event called Snap in India on Wednesday NEW DELHI : Building on its revival strategy in India, Snap Inc., the parent company of Snapchat, primarily known for short, disappearing stories, is strengthening its original content slate to cash in on the increasing popularity of short form videos in the country. The company that specializes in videos, both fiction and non-fiction, ranging from three to five minutes, announced 120 new episodes for 2022 at a virtual event called Snap in India on Wednesday. To create these mobile-first shows, Snapchat has partnered with Sony Entertainment Television and Zee TV, besides offering a platform to Internet content makers such as Shehnaaz Gill, Avneet Kaur, Harsh Beniwal and Sushant Divgikar. A…
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Snapchat to strengthen bet on Indian originals – Mint
