Snapchat, Xbox Go Lunar With AR Lens 10/31/2025 – MediaPost

by Colin Kirkland , Yesterday As Snapchat continues to expand the utility of its augmented reality Lens technology, the social-media company has announced its first Lens designed to scan the surface of the moon as part of an Xbox gaming launch. Celebrating the release of Xbox’s “The Outer Worlds 2,” Snap’s new Lens uses compasses and “celestial tracking technology” — as Snap explains in a blog post — that invites users to scan the moon “in any weather and lighting condition” and transform it into the game’s mascot, Moon Man. Users will also see the mascot take part in various game-related stories, and will have the option to flip their Snapchat camera to see their selfie image become a version of the Moon Man, offering an immersive and sharable way for Xbox to market its latest title. advertisement advertisement In a written statement, Microsoft’s Vice President of Games Marketing Aaron Greenberg says Xbox was hopeful that Snap’s Lens would embody the game’s irreverence and sense of humor, giving fans a playful third-party experience with the game that aligned with its brand. Snapchat’s partnership with the Microsoft-owned gaming company also includes a real-life custom telescope inspired by the game and powered
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