Snapchat and the Great Barrier Reef Foundation (GBRF) will launch a new augmented reality tool aimed at encouraging the platform’s largely Gen Z user base to act and protect the imperilled Aussie icon.The tool uses a “Water Segmentation Lens”, which when aimed at a body of water, shows a virtual reconstruction of the reef and its ongoing decline under climate change. For those without access to water, the tool also works as an augmented reality display.“We know young Australians care passionately about combating climate change and will also experience its worst impacts in the future if we fail to act now,” Snapchat general manager for Asia-Pacific Kathryn Carter said.“As a platform that reaches over 90 per cent of young Australians aged 13-24, we feel a deep responsibility to take action at the pace and scale that is needed to combat the worst impacts of climate change, both globally and here in Australia.”By swiping up on the post, which will go live on Thursday, users are able to help bring the reef back to life both virtually and in reality, with every swipe equalling one heat-tolerant coral planted by the GBRF.The aim is to plant one million such corals over summer.“If…
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Snapchat's Gen Z user base getting augmented reality look at Great Barrier Reef | The West …
