Snapchat's new study shows how AR/VR has influenced the shopping behavior of consumers

Snapchat is one of the biggest social media platforms where there are over 500 million users from all over the world and with the highest number of users in the US. The app has recently shared the data in a report in collaboration with Foresight Factory that has shown that how the new technology including the virtual reality has influenced the shopping style of many of the consumers around the world. This report has surveyed almost 20,000 consumers globally and more than 2,500 consumers from the US.When global consumers were asked the question that do they find online shopping restricted especially during the lockdown situation because they are not able to check out the products before purchasing them at the store. Almost 55% Millennials and 51% Gen Z agreed to this situation and overall that percentage becomes about 47%. People want to get out of their houses especially for shopping or at least they want some of the new styles for the experience of their shopping. However, the addition of AR has changed the style of shopping as this technology allows users to virtually try out the clothes that they want to buy and users can even try cosmetics stuff…
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