Snapchat on Wednesday finally launched its premium version for the Indian users, HT’s sister publication Mint reported. Snapchat+, a paid subscription, offers priority based access to exclusive, experimental and pre-launched features to the plus users. The mobile messaging app’s premium subscription comes at a cost of Rs. 49 per month in India, whereas it costs US$3.99/month (around Rs. 320) in the U.S., the U.K. and Canada, which are among some of the countries where the feature was released in late June this year.According to data provided by Statista, Snapchat has its biggest market in India with over 14 crore users, even more than the US. The photo sharing platform has huge traction among youth and snapchat is looking to monetize this market.The features bundled with the subscription allow exclusive and prioritised experience for its plus users. Here, we take a look at the six paid features announced by Snapchat.Plus subscribers can get themselves differentiated from normal users by switching on badge feature. It will display Snapchat+ badge on their profile with a Star designation to show that the user has subscribed to the Plus service. The feature is by default inactive and needs to be switched on manually.The subscription offers…
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Snapchat's premium version for Indian users launched. Check key features
