Snap has signed a content partnership with BBC Studios, the BBC Group’s commercial subsidiary, to host made-for-mobile, short-form content on Snapchat Discover. BBC Studios will publish highlights and behind-the-scenes content from ‘BBC Top Gear’ and all the action from the residents of Albert Square with the soap, ‘EastEnders’ on Snapchat. New channel Funny Parts will also get its Snapchat debut. ‘Funny Parts’ exposes the best comedy and entertainment from BBC Studios, focusing on brand new short-form content, and clips of the funniest moments from a rich catalogue of comedy, including ‘This Country’, ‘Inside Number 9’ and ‘The Young Offenders’. Digital-first commissions from the channel include ‘Hack Attack’ and ‘Little Rants’, which feature a host of familiar faces including new comedy talent and stars from ‘TOWIE’ and ‘Ru Paul’s Drag Race’. The content deal also includes shows from ‘BBC Earth’, the home of BBC Studios’ world-renowned science and nature content, showcasing the best from the archives, alongside original commissions which will be available to Snapchat users in over 20 countries. “We are very excited about this partnership, which provides a great opportunity to engage with the Snap community and reach audiences on a new platform,” said Jasmine Dawson, BBC Studios SVP
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Snap's BBC Studios content partnership brings Top Gear and Eastenders to the platform
