Social media trends to watch out for in 2022 – Small Business UK

The events of the past two years have had a dramatic impact on the way brands will use social media to promote their products and services in 2022. With over 3.7bn social media users worldwide, neglecting the online presence of your business means not only losing out on these potential customers, but also falling behind competitors successfully managing theirs. As 2021 draws to a close, brands are looking at how they can effectively engage their audiences in 2022 as social media trends continue to develop at seemingly breakneck speed. While the ever-changing online landscape may seem daunting, there are certain key trends to keep an eye on in the coming year, to ensure your marketing plans stay on the right track. #1 – Selling through social channels The increased social media consumption that came as a result on the pandemic fuelled the move towards social commerce, and this is one trend that shows no signs of slowing. With 81 per cent of consumers already researching potential purchases via social media, it makes sense to dispense with the added step of navigating to an external website, and instead allow customers to purchase directly from apps they already use. Each additional step…
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