Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Building a strong professional network both online and offline is crucial for growing your real estate business. In today’s digital-focused age, having a strong social media presence has become an extremely important tool for connecting with other industry professionals and reaching potential new clients. Though platforms like Facebook, Instagram and TikTok are often the ‘go-to’ platforms for real estate agents, one that should not be overlooked is LinkedIn. With over 900 million members and 58 million registered companies, it is the world’s largest professional network. With numbers like these, networking opportunities are endless. Here are five strategies every real estate professional should look into for using LinkedIn to build your professional network and grow your real estate business. Optimize your profile Your LinkedIn profile is basically your online resume. It is the first thing people see when they search for you on the platform, showcasing your experience, previous employers and positions, education and accomplishments. Make sure that your profile is complete and up-to-date, including a summary that highlights your expertise as a real
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SOCIAL SKILLS: How Agents Can Maximize LinkedIn for Optimal Networking Opportunities
