From Y2K comeback styles to rebellious haircuts, online search results are showcasing changing hair trends. Based on online search data, the Y2K hair look — particularly space buns popularized by celebrities and TikTok — is still on its way up. Other ascendant styles driven by Gen Z are shaggy “rebel” haircuts. As a result, brands are getting on board with marketing around these social media-driven, expressive styles. According to Pinterest’s 2022 “Pinterest Predicts” report released on December 7, “puff” hairstyles are set to continue to gain traction in 2022. After showing up on a wide range of celebrities over the years, “space buns” saw searches double on the platform, while similar terms are also growing. Searches for “two puffs natural hairstyles” went up 65%. “High puff hairstyles,” grew 165% and “natural bun hair styles” increased 160%. “We initially saw space buns taking off at the end of 2020, with the ’90s making a comeback,” said Sharon Pak, co-founder of INH Hair, via email. The brand sells a space buns extensions kit, inspired by a customer who had posted a photo wearing a set of its individual buns in a double style. This prompted followers to comment with requests for a…
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Space buns and shaggy cuts: Online searches predict 2022 hair trends – Glossy.co
