The retail arm of St. Andrews Links Trust saw increased sales and profits in 2024 due to more visitors. Profits are being reinvested into future projects, including a major expansion of the Links Clubhouse. The trust is also planning to open a new visitor and community hub in a historic building on Market Street. Discussions are underway for the trust to acquire the Duke’s golf course to help manage high demand. The retail arm of St. Andrews Links Trust, the charity in charge of the Old Course, saw an increase in turnover and profit last year, driven by an increase in footfall to its facilities. The Home of Golf Ltd, previously known as St. Andrews Links Golf Shops, generated sales of 13.9 million Euros in 2024, up from 12.4 million Euros previously. Profits were 12% higher at £4.7m. The trust is in charge of seven courses around St. Andrews, making it the largest public golf complex in Europe. Three of its retail outlets are located within the Links, Eden, and Castle Course clubhouses, the newest being the Eden Clubhouse shop, which opened in August of last year. Its other two retail outlets – the Old Course Shop and St. Andrews
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