Mumbai Indians clear of second placed Liverpool by 16m engagements for April IPL franchise has over 30m fans globally The Indian Premier League’s (IPL) Mumbai Indians ranked as the most popular sports brand for March and April on video sharing platform YouTube, according to Spanish research agency Deportes & Finanzas. The cricket franchise clocked up 40.7 million and 66.1 million engagements in March and April respectively. The latter figure also put the Mumbai Indians 16 million engagements ahead of English soccer giants Liverpool in second place. Deportes & Finanzas cited a combination of shorts and traditional videos leading to exponential consumption on the Mumbai Indians’ YouTube channel. This included new video themes like ‘MI Daily’, a quick unfiltered wrap of the team’s daily activities, as well as partnerships with prominent fans who are also creators. All told, the franchise pushed out about 30 to 40 individual pieces of content daily across its various social media platforms. According to Deportes & Finanzas, the Mumbai Indians have over 30 million fans as a global brand. The team’s spike in popularity can, unsurprisingly, be attributed to the start of the 2022 IPL season, which got underway on 26th March. A study by…
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Study: Mumbai Indians most engaged sports team on YouTube – SportsPro Media
