Taylor Swift’s ‘So High School’ Sports 394% Streaming Gain After Engagement Reveal

The 2024 track earned more streams on Aug. 26 than the previous four days combined. Taylor Swift celebra con Travis Kelce #87 de los Kansas City Chiefs luego que el equipo derrotó a los Buffalo Bills 32-29 en el juego de campeonato de la AFC en el GEHA Field del Arrowhead Stadium, el 26 de enero de 2025 en Kansas City, Missouri. David Eulitt/Getty Images Taylor Swift and Travis Kelce are engaged, and the song she used when she reshared their joint Instagram announcement to her Stories was her 2024 track “So High School,” which accumulated more U.S. streams on Aug. 26 than the previous four days combined. Related On Aug. 26, when Swift and Kelce’s joint post revealing the engagement went live on their respective social media accounts, “So High School” earned 794,000 official on-demand U.S. streams, according to preliminary data from Luminate. Their usage of the song in the post was apt, as Swift’s caption read, “Your English teacher and your gym teacher are getting married.” That 794,000-stream count represented a 394% increase over the previous day, Aug. 25, which saw the song sport 161,000 streams in the U.S. In fact, during the previous four days (Aug. 22-25)
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