Updated Oct. 8, 2021 8:35 pm ET / Original Oct. 8, 2021 7:38 pm ET Order Reprints Print Article Illustration by Elias Stein If you’re wondering why Facebook has been scheming to get higher levels of engagement from preteens, you’ll find Piper Sandler’s latest semiannual teen survey a revelation. Piper talked to 10,000 teenagers across 44 states, average age 15.6 years, about their consumer preferences. Some 35% cited Snap’s Snapchat as their favorite social-media network, up from 31% in the survey’s spring edition, expanding its lead on TikTok, which was flat at 30%. Facebook’s Instagram was third, at 22%, down from 24% in the spring and 31% a…
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Teens Like Snapchat and TikTok. Facebook? Except for Instagram, Not So Much. | Barron's
