The Do's and Don'ts of Using Facebook to Drive Business Sales – NerdWallet

Getting new customers is a top concern for most small-business owners — and the solution may be in the palm of their hands.Social media is one of the main ways customers find small businesses, but only a fraction of business owners are actively invested in growing their social media presence.A new NerdWallet study found that 42% of Americans use social media platforms like Facebook, Instagram and TikTok to find the small businesses they support.On the other hand, only 33% of small businesses have increased their social media presence in the past 12 months as a way to cope with recent economic conditions, the survey found, despite most listing finding and retaining customers among their top concerns.Your Facebook business page is a perfect place to start. It’s basically a one-stop shop to find and engage with potential customers, helping you build the trust and relationship shoppers value most from small businesses. Use these best practices to optimize your Facebook business page to find new customers and drive more sales.Do: Mind the basicsFirst things first: Make sure the basic details of your business are visible and accurate, including your hours, location, contact information and business website.Take time to fill out the “About”
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