The invasion of chatbots has disrupted the plans of countless businesses, including some that had been working on that very technology for years (looking at you, Google). But not Artifact, the news discovery app created by Instagram cofounders Kevin Systrom and Mike Krieger. When I talked to Systrom this week about his startup—a much-anticipated follow-up to the billion-user social network that’s been propping up Meta for the past few years—he was emphatic that Artifact is a product of the recent AI revolution, even though it was devised before GPT began its chatting. In fact, Systrom says that he and Krieger started with the idea of exploiting the powers of machine learning—and then ended up with a news app after scrounging around for a serious problem that AI could help solve.That problem is the difficulty of finding individually relevant, high-quality news articles—the ones people most want to see—and not having to wade through irrelevant clickbait, misleading partisan cant, and low-calorie distractions to get those stories. Artifact delivers what looks like a standard feed containing links to news stories, with headlines and descriptive snippets. But unlike the links displayed on Twitter, Facebook, and other social media, what determines the selection and ranking is
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The Instagram Founders' New News App Is Actually an AI Play – Wired
