In some cases it has been discreetly lurking – a Togo just visible in a shot of stylist Vivid Wu’s living room, or a Terrazza reflected in Pernille Teisbaek’s mirror selfie (and not just any mirror: an Ettore Sottsass Ultrafragola). In other instances it has been scene-stealing, like Camille Charrière’s amorphous Alpha. And at times it’s been internet-busting: like Frank Ocean’s Dune collection, or the bulbous Bellini that belongs to Chrissy Teigen. The big ticket item of the moment? A sofa.A year into lockdown, and the focus has gone from what you’re lounging in to what you’re lounging on. With no one to dress up for and nowhere to go, sofa style has replaced street style. “It’s the perfect backdrop for striking poses,” say Anna Zaoui and Isabelle Dubern-Mallevays, co-founders of The Invisible Collection, a luxury online platform selling bespoke pieces by interior designers and state of the art makers. “One can lay clothes and products on it… one can stage a whole campaign on a great sofa! It offers so many possibilities to influencers, and those who curate their Instagram feed.” Over the past year they have noticed a move away from classic designs towards more exclusive – and…
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The New Instagram Status Symbol? Your Sofa
