The new rules of podcasting: top takeaways from our talk with Jon Youshaei & YouTube’s …

Creator and Artist Stories By The YouTube Team Jul 22, 2025 – [[read-time]] minute read The world of podcasting is evolving, and YouTube is at the center of that transformation. But what does it take to succeed as a podcaster on the platform today? To get to the heart of it, we brought together some brilliant minds: marketing expert and creator Jon Youshaei, YouTube’s Podcasts Product Lead Steve McLendon, and Creator Liaison Rene Ritchie. Their conversation was packed with actionable advice and forward-looking insights. Whether you’re a seasoned podcaster or just thinking about starting, here are the key takeaways you need to know. 1. The Line is Blurring: Every Podcaster is a Creator The old distinctions are fading. Successful podcasters on YouTube don’t just think in terms of audio; they embrace the full spectrum of content creation. As Jon Youshaei put it, “The line between creator and podcaster is just getting blurrier and blurrier. Every podcaster is a creator; every creator is a podcaster… They’re both trying to do the same thing: tell a story and build an audience.” This mindset shift is crucial. It means thinking visually, engaging with your community across different formats, and leveraging all the tools
Read More