The Popular Streaming Platform You Didn’t Know Was Part Of Amazon’s Portfolio

Tada Images/Shutterstock Over the years, Amazon has grown exponentially from a small online book-selling enterprise to a global technology company worth more than $2 trillion in 2026. Although Americans spend a lot on Amazon every month, this mind-boggling figure is largely driven by ad revenue and the growing Amazon Web Services (AWS) segment. In terms of market capitalization, Amazon is ranked among the top five in the world, with well over a hundred businesses under its giant umbrella. In fact, Amazon boasts subsidiaries across several industries, from MGM studios to Whole Foods and tech brands like Ring and Zoox. But fewer people are aware about its venture into video game streaming with Twitch, despite the platform often being crowned as No. 1 in the live-streaming industry. Amazon acquired Twitch back in 2014 in an effort to rival video-streaming companies like Netflix and YouTube. In fact, YouTube (owned by Google) was well on its way to capture Twitch, in what seemed like a fitting deal given the similarity of platform formats. But then Amazon shocked everyone with its $970 million move. At the time, that was the most Amazon had shelled out on a single acquisition.  Around the time of the acquisition in 2014, Twitch had around 55 million
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