When in 2015, Snapchat was the fashionable social network, or at least the one that everyone talked about because of its boiling point among younger users, it was difficult to foresee that five years later, what would become its star format or functionality would end up being replicated by the majority of social media applications. After his plagiarism without shame on the part of Instagram and the Facebook group, Twitter extended its new Fleets a couple of weeks ago to all users, a way of calling their own stories which, in reality, came to be a less vitaminized way of also copying the same format. And yes, a few days before, the stories had also landed on Linkedin. This almost viral spread of the temporary and expired format It has caused memes that play with the idea that Excel, in its next update, could also carry stories. The truth is that expansion through replication, inspiration or outright plagiarism of the original Snapchat solution has not stopped jumping from one social network to another since 2016. The triumph of the ‘stories’ But, What has made them so successful? “There are several approaches that can mark the success of the ephemeral content…
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The 'stories' dominate the internet: Is innovation in social networks over?
