Your already advertisement-infested trip on the TTC could get even more corporate, a company proposing to line the interior of subway tunnels with high-tech dynamic ads. A recent lobbying file proposing a “source of new income from media estate for TTC” could result in fancy new digital ads bombarding you during your daily subway commute, another conquest in the unrelenting corporate mission to monetize every square inch of our lives with ad space. The pitch comes from Vancouver-based adtrackmedia Inc., a company that holds intellectual property rights and the Canadian patent for tunnel tech systems, designing, manufacturing, selling, and installing systems that display advertising in subway tunnels. adtrackmedia Launches Latest In-Tunnel Tech in Vancouver, Canada’s @TransLink SkyTrain Network with @TELUS as Exclusive Media Partner pic.twitter.com/ko9xLsaD1X — adtrackmedia (@adtrack_media) April 12, 2022 The bright and colourful installations are already a reality on Vancouver’s SkyTrain system, as well as tunnel ad installations in cities around the globe like Sau Paulo, Madrid, Barcelona, Rome, Zurich, Rotterdam, and Seoul, with other systems in the works in Mexico City and Singapore. Our extensive network of Trade Commissioners is continuously helping #CdnBusinesses fast track their global growth. Find out how we helped @adtrack_media grow in major…
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The TTC could soon start showing ads inside subway tunnels – blogTO
