Things Are Looking Bad For Artesian Builds – SlashGear

A once up-and-coming custom PC boutique seems to be closing up shop after becoming embroiled in a controversy associated with its Twitch streamer ambassador program. Artesian Builds — which gained a following by putting together its custom PC orders live on stream — has abruptly announced that it’s entering reorganization after the company was called out by a small streamer who was denied a PC she won in a giveaway. It’s something of a convoluted story, but there are plenty of twists and turns throughout. Over a little more than a week, Artesian Builds went from putting together orders live on Twitch to crumbling so severely that it’s now entering reorganization and is apparently looking for new owners. While some dots still need to be connected and there’s some important context missing from the rise and fall of Artesian Builds, here’s what we know so far about how the company found itself in this position. Artesian Builds and the ill-fated giveaway This whole saga begins with a nearly 14-hour Artesian Builds stream on February 28, 2022. In addition to its regular PC building content, Artesian Builds CEO Noah Katz spent some time on stream to host a giveaway specifically for…
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