Threads, WhatsApp will drive strong revenue growth for Meta – eMarketer

Products Events & Resources Events Register for an upcoming webinar and track which industry events our analysts attend. Learn More → About Article by Marisa Jones   |   Jan 2, 2026 The news: Meta is set for a notable boost in ad revenues by 2027 from WhatsApp and Threads, per Barclays and reported by Yahoo Finance . Barclays estimates incremental ad revenues up to $6 billion and $19 billion from the two platforms in 2026 and 2027, respectively, boosting Meta’s top line as much as $25 billion. But while the figure isn’t insignificant, the two platforms will still account for a small portion of Meta’s overall ad revenues .
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