TikTok Launches Stories Pilot

This week in social media news, TikTok tests stories and inks a partnership with Publicis Groupe, Instagram highlights top creative in a new section under its Professional Dashboard, Facebook advertisers shift to Amazon after Apple updates and more. TikTok Pilots Stories As Twitter Terminates Fleets TikTok has launched a pilot of TikTok Stories, as spotted by social media expert Matt Navarra and reported by TechCrunch. During the pilot, TikTok plans to gather insight before deciding whether it will expand it to all users. Why it matters: The new feature allows TikTok users who don’t post regularly a more streamlined approach to begin engaging with the platform, an approach they’re likely familiar with if they’ve used a similar feature on Instagram, Facebook, Snapchat, Pinterest or Twitter’s newly axed Fleets. The option also allows regular users to engage with the community in a more laid-back fashion without having to be on LIVE. For brands, Stories allows for expanded opportunities to advertise. The details: TikTok Stories resembles its counterparts on platforms like Instagram and Snapchat, for example in duration, the ability to record or upload and more; though it differs in one key respect – users’ ability to comment publicly. Users can view…
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