Tech companies should “clearly label” apps which could spread AI-generated disinformation, Bloomberg reported. That’s according to a top EU official, and a voluntary code that Google, Meta, and TikTok have signed up to. Vera Jourova said companies should also “build in necessary safeguards” to prevent “malicious actors.” Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. TikTok, Meta, and Microsoft have been urged to warn users about AI-generated content, Bloomberg reported.According to Vera Jourova, a European Commission vice president, those companies should now “clearly label” any services which could spread AI-generated disinformation, Bloomberg reported.Those companies are part of the European Union’s code of practice on disinformation, a voluntary agreement which helps social media companies comply with the Digital Services Act.The code isn’t mandatory, but its commitments — like preventing fake news from making money, ensuring transparency on political ads, and cooperating with fact checkers — help companies avoid future problems. While AI “can be a force for good,” the new technologies also “raise fresh challenges for the fight against disinformation,” Jourova said Monday, per Bloomberg.She added that companies using generative AI – like Microsoft’s Bing and Google’s Bard
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TikTok, Meta, Google Must Warn Users About AI-Generated Content: EU – Business Insider
