Snapchat parent Snap, Inc. SNAP in late May warned of a shortfall in the second quarter, citing deterioration in macroeconomic conditions. This was seen by some as reflecting a broader industry-wide malaise.Loup Funds Managing Partner Gene Munster offered his take on the state of social media, based on his interviews with summer interns at his firm.TikTok Is King: TikTok has clinched with the 15-60 second video format, which has become addictive, Munster said. This is because a social media users need not wait for the punchline, he added.The analyst sees committing to a 15-second video is easier than committing to a 20-minute video.”The irony is that while the initial commitment is less, total time spent ends up being more,” Munster said.Although Meta Platforms Inc’s META Instagram Reels and Alphabet Inc’s GOOGL GOOG YouTube Shorts have the same format, TiKTok reigns supreme due to the depth of its content, the analyst said.YouTube and Instagram, according to the analyst, have loyalty, which they are building on for their short video features. The analyst also noted that youngsters hooked to TikTok are not worried about the Chinese government potentially having access to their user information.Related Link: Facebook Vs. Snapchat Vs. Pinterest Vs. TikTok: How Engagement…
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