Disney Plus, now two years old, has provided Disney fans with both their favorite nostalgic throwbacks as well as the opportunity to discover new original series. And through it all, the streamer has honed in on their dedicated fanbase by delivering their content with a personalized touch. Speaking at Variety’s Entertainment and Technology Summit sponsored by Snap Inc., Trevor Kelley, senior vice president of marketing at Disney Plus, talked about how the streaming service is for everyone. “You get to see the audience and see how diverse it is, and the difference between a Pixar fan and a Star Wars fan.” Moderating the discussion was Alexa Levine, U.S. head of entertainment at Snap Inc. Kelley explained that in its launch, Disney Plus wanted to reach the audiences for all five of their main brands — Disney, Pixar, Marvel, Star Wars and National Geographic. “We knew that the fans and the fanbases that we had around these brands was going to be an incredibly important part of that launch campaign,” Kelley said. “In fact, when we began a lot of the work around it, we didn’t even go with the tagline… The tagline was the five brand logos — and that…
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Trevor Kelley Discusses Disney Plus and Snapchat Integration – Variety
