Trouble in the Club(house) – The Verge

Hello, hello. Welcome to week two of Hot Pod under The Verge, although I should probably count this as the first official Tuesday Hot Pod, given that last week was all mission statement and little fun. Today, I go deeper into a story I published this morning about Clubhouse’s sponsorship woes and look over some quick news. Let’s get going. EXCLUSIVE: Where are the sponsors? Inside Clubhouse’s creator program This morning, I published a story about Clubhouse’s Creator First program, an initiative where Clubhouse offered creators a stipend to make 12 episodes of a live audio program. As part of the deal, the platform advertised that it would match these creators with sponsors so they could turn their idea into a “profitable creative endeavor.” Spoiler: that didn’t happen. I’d encourage you to read the full story, which I’m linking here, but for this newsletter, I figured I’d pull out a couple details that feel particularly pertinent to the podcasting world. Plus, some details I couldn’t include in the story because, although the internet is infinite, I don’t want you scrolling forever. The biggest thing I want to point out is how similarly Clubhouse feels to early podcasting in its current…
Read More