Tubi Embraces Creators, Adding Episodic Videos & Naming Vimeo Alum Rich Bloom To …

Tubi has launched a major creator initiative, adding 500 videos of episodic content and six established creators to its platform. Along with the new programming, the Fox-owned free streamer has also appointed former Vimeo exec Rich Bloom to a key senior exec post. His title will be General Manager, Creator Programs & EVP, Business Development. Tubi for Creators, as the initiative is known, marks a step-up of Tubiʼs investment in the creator economy as the streamer surges past 100 million monthly active viewers. The new push complements existing efforts like the company’s ongoing fan-oriented studio, Stubios and its recently announced partnership with Kickstarter. Tubi for Creators will see six established content creators make their work available on Tubi. Creators joining the program today include Mythical Entertainment, which is run by YouTube duo Rhett & Link, whose series Last Meals will now be available on Tubi; Canadian duo Dan and Riya, known for Beverly Valley High; comedian/rapper/entrepreneur FunnyMike; Jason Y. Lee’s Jubilee; and Kinigra Deo, whose comedy and drama series include Vampire Siblings and College Life. Watch on Deadline “Weʼre listening to our viewers and recognize their desire for more stories that reflect culture and talent from the digital world,ˮ Tubi
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