Tumblr Faces Staffing Shake-up Amid Uncertain Future, Raising Questions with Automattic's Memo

As a struggling social media platform with roots in a bygone era, Tumblr might see minimal staffing moving forward. An internal memo purportedly from parent company Automattic is circulating on social media platforms, acknowledging dissatisfaction with the results of their efforts. (Photo : MARTIN BUREAU/AFP via Getty Images)This illustration picture taken on July 24, 2019 in Paris shows the logo of the US social network application Tumblr on the screen of a tablet. Reassigning Employees to Other Projects Tumblr is facing a critical juncture in its prolonged financial challenges, revealed in a leaked memo. Engadget reported that the majority of its workforce, consisting of 139 employees, will be reassigned to other projects within the parent company Automattic, which maintains a total workforce of around 1,900. CEO Matt Mullenweg publicly acknowledged the memo on his Tumblr blog, addressing inquiries from users. This decision appears to be a significant departure from a previous leak suggesting Automattic’s plans to integrate a TikTok-like algorithmic feed into the aging Tumblr. While this doesn’t necessarily spell the end for Tumblr, the memo paints a bleak picture of its future. It indicates that the “majority of the 139 people” will transition to other Automattic projects, leaving a skeletal team
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