Tumblr said 420 Blaze it (but literally) | TechCrunch

Yesterday, Tumblr rolled out Tumblr Blaze to all users over 18 in the United States. The feature lets users promote their content in the same way you might boost a tweet or a Facebook post on those respective platforms — you pay a set fee between $10 and $150, and you’ll get an estimated 2,500 to 50,000 impressions on your post. But when you release a feature called Blaze literally the day before 4/20, you have to make a 4/20 joke. Today only, Tumblr is letting users try out its newest attempt at monetizing the so-called “hellsite” by offering Blaze pricing at $4.20 (good), $54.20 (not that funny, clearly a money grab) and $420.00 (who would do this?). Image Credits: Tumblr According to Tumblr, over 48% its of users are Gen Z, and if you want to cater to a young audience, you have to know what they think is funny. The company just pulled off a successful, crustacean-fueled April Fools’ prank, but Tumblr didn’t want to quit while it was ahead. Does Gen Z think 4/20 jokes are funny? I don’t know, I’m a millennial. 420 jokes aside, Tumblr Blaze might actually make the social network some cash. You…
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