by AdExchanger // Monday, March 1st, 2021 – 12:03 am Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV, network TV, Spanish language programming, syndicated television and total national TV media were all down. Broadcast TV networks slipped 10% to $15.8 billion. But there was one bright spot in TV Land: Local TV seems to have come out ahead. Advertising in local TV was up 8.3%, hitting $16.25 billion, driven by record-high political ad spend. Based on Kantar’s estimations, 2020 political advertising on broadcast TV was $3.5 billion – a record amount. Still, TV stations suffered somewhat from the 2020 Tokyo Summer Olympics being postponed until this year to the pandemic. Elsewhere, national TV media paced worse than the market overall – down 13.3% to $50.5 billion for the year – while cable TV networks had the biggest drop in 2020, down 17% to $28.7 billion. MediaPost has more. Facebook’s (Out)back One week after…
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