Twitch is using AI to figure out which streamers shouldn’t get ad dollars – Tubefilter

Twitch is using AI to figure out which streamers shouldn’t get ad dollars. CEO Dan Clancy told hosts of The Snarketing Podcast that Twitch already uses AI to transcribe everything streamers say while live, and now it’s using AI to evaluate whether streamers are squeaky-clean enough for brands to run ads against their content. To be clear, this is not an entirely new system. As Clancy explains, Twitch already asks streamers to label their content in certain circumstances–if they’re playing games with “mature themes” or drawing 18+ art, for example. Subscribe to get the latest creator news Subscribe “We have content classification guidelines [so] that [creators] have over 99% consistency in labeling it,” Clancy said. “So then, when you as an advertiser tell us what your brand considerations are, you can make sure that it doesn’t appear [next to] stuff that doesn’t match your brand.” But “lately,” he added, Twitch has been “using AI to also identify streamers that may not match a brand.” “[W]e transcribe streams to figure out ‘Is this appropriate for this brand?’” he said. “So that’s something that we’ve had to invest a lot in to make sure that for a brand, their content is appearing
Read More