Twitch teams up with GroupM for APAC gaming and streaming insights – Marketing Interactive

Interactive livestreaming platform Twitch has partnered with media agency GroupM to enable brands and advertisers across Asia Pacific to access unique insights into Twitch’s diverse audiences. According to Twitch, this is the first time it is partnering with an agency network in Asia Pacific. The partnership will allow GroupM’s clients to enjoy access to insights on Twitch audiences in the region that stream Alpha, Beta, and Early Access games, as well as access to Twitch’s connected TV inventory. GroupM’s clients will also have access to Twitch’s solutions, which offer a full suite of services from ideation to production. At the same time, Twitch and GroupM will co-author a playbook that is designed to help FMCG advertisers target gaming audiences across Asia Pacific, to be launched this year. The partnership will empower GroupM with in-depth streaming knowledge and tools to help brands. MARKETING-INTERACTIVE has reached out for the monetary value and expected ROIs of the partnership.  Sunil Yadav, head of agency development at Twitch, said that GroupM’s razor focus on high-quality engagement for brands makes it an ideal partner for the platform. “With Twitch’s unique advertising solutions to help brands build closer relationships with consumers and co-create shared live experiences, it is confident that GroupM will be…
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