Twitch viewership takes another hit as rival Kick reaches huge milestone – Dexerto

Twitch has taken another hit in Q2 2025 as rival platform Kick reached a major milestone, surpassing 1 billion hours watched for the first time. According to new data from StreamsCharts, livestreams across all platforms totaled 29.61 billion Hours Watched last quarter, a slight 0.6% drop from Q1. While the overall streaming industry remains steady, Twitch continues to lose ground. YouTube Live held firm as the dominant force, maintaining just over 50% of the entire market’s watch time and matching its Q1 numbers with 14.83 billion hours watched. But the real movement came from Kick, which saw viewership surge by 28.1% quarter-over-quarter. With breakout streamers, a growing demand for gaming content, and a stacked football entertainment calendar, Kick’s growth pushed its market share to 3.74% with its strongest performance since launch. StreamsCharts Twitch, meanwhile, posted its third straight quarterly decline. StreamsCharts reports the Amazon-owned platform saw drops in both average channels and average viewers, leading to a dip in total hours watched. Twitch’s market share also slid by another 0.9% in Q2. Twitch opened the door for Kick’s success Kick‘s rise has also come with Twitch’s fall. One major factor behind Twitch’s decline? Multistreaming. Since the platform lifted its exclusivity
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