Twitter Communities and Super Follows see early beauty adoption – Glossy.co

As Twitter rolls out new features for private and moderated content, the platform’s beauty influencers are leading the way. While its Stories-esque Fleets were a no-go, Twitter’s latest features are reminiscent of Reddit and Patreon. Communities, launched on September 9, and Super Follows, launched on September 1, offer a more curated experience than Twitter’s main feed. These features’ early adopters include some of Twitter’s top beauty influencers, who received early access as the platform continues to invest in “Beauty Twitter.”  “I had a call with Twitter a few months ago where I introduced this concept to them,” said Lily Njoroge (@caveofbeauty on Twitter), esthetician and Topicals head of education, of the Communities feature. The concept: topic-specific, moderated groups accessible through a bottom menu bar on Twitter’s iOS app. Njoroge joined estheticians Tiara Willis (@makeupforWOC) and Nayamka Roberts-Smith (@LABeautyologist) in meetings with Twitter to help set up one of Twitter’s first communities, #SkincareTwitter. Njoroge, Roberts-Smith and Willis serve as the moderators for the skin-care-focused group, where they answer questions focused on skin-care advice. Members often seek product recommendations, acne solutions and details on the moderators’ skin-care routines. Tweets are visible to anyone who has the update to see Communities on iOS, but…
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