Twitter partners with Shopify to bring merchants' products to Twitter Shopping – TechCrunch

As part of its ongoing efforts to expand into e-commerce, Twitter today announced a new partnership with Shopify. The deal will see Twitter launching a sales channel app that will be made available to all of Shopify’s U.S. merchants through its app store. The app allows merchants to onboard themselves to Twitter’s Shopping Manager, the dashboard offered by the social media company where sellers can access product catalog tools and enable other shopping features for their profiles. The news follows Twitter’s recent launches of shopping-related features, including this month’s introduction of a “Product Drops” feature, and Twitter’s earlier launches of mobile storefronts and livestream shopping. Meanwhile, Shopify says orders placed through partner integrations, like Twitter, quadrupled in the first quarter of 2022. Merchants will be able to use the new sales channel app to connect their Twitter account to their Shopify admin then get set up with Twitter’s Shopping Manager and other free tools Twitter built for “Professionals.” This includes Twitter’s launch of a new feature called Location Spotlight, announced earlier this month, which allows local businesses in the U.S., Canada, U.K., and Australia to display information like their street address, contact info, and operating hours directly on their profile.…
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