Twitter's new feature will show 'half ads' to Blue subscribers | TechCrunch

Twitter is rolling out additional features for Blue subscribers including showing 50% of ads in their timeline compared to non-paid users and a visibility boost in search. Elon Musk had long promised that Twitter Blue subscribers would get a feature to see fewer sponsored tweets. Now, the company has finally implemented the feature, and will be applicable to the “Following” and “For You” timelines. “As you scroll, you will see approximately twice as many organic or non-promoted Tweets placed in between promoted Tweets or ads. There may be times when there are more or fewer non-promoted Tweets between promoted Tweets,” Twitter’s description of the feature says. The social network specified that this feature doesn’t apply to ads shown on the profile or in replies, promoted accounts and trends, and promoted events on the Explore page. Twitter also said that the half-ads feature will be applicable only once a subscriber’s profile has been reviewed and gets the verification mark. While Twitter is claiming to reduce ads on paid subscribers’ feeds, it is hard to prove if they are actually seeing fewer ads apart from anecdotal experiences. Last year, Musk also said that Twitter was exploring introducing a costlier paid tier with
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