Two Years Into New Ownership, Tumblr Is Looking to Shake Off Its Underdog Status – Adweek

two-years-into-new-ownership,-tumblr-is-looking-to-shake-off-its-underdog-status-–-adweek

In August 2019, Tumblr was acquired by WordPress parent Automattic for a reported $3 million, a huge discount to the $1.1 billion Yahoo bought the company for in 2013.
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